#95 – Should You Start A Shopify Brand or App? – Dennis Hegstad

In today’s episode we sit down with Dennis Hegstad, Co-Founder of LiveRecover, an SMS marketing company that focused on Shopify merchants, scaling from 1,000s of merchants with no outside capital while driving over $100million in additional revenue to merchants. Dennis is also Founder of OrderBump, a pre-and-post-purchase upsell App for merchants using Shopify, where Dennis made a multi-figure exit within 100 days.

Dennis is a real DTC polymath, with a wealth of experience across e-comm and Shopify Apps. Here Dennis breaks down e-comm vs. Apps, brand building vs software development to uncover where the best opportunities are today.

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Author: Connor Gross & Giovanni Armonies-Assalone

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